Having developed and implemented tech PR programs for more than 100 companies over the past 18 plus years at Walt & Company, I’d guess that we’ve generated more than 100,000 news and feature articles. The vast majority being positive, most carrying our clients’ key messages. However, every so often a headline writer gets a little more creative than usual and the results gets even better.
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Check out The New York Times article on our launch of 3DConnexion’s new SpacePilot Pro.
Also worth mentioning (because it relates back to my previous post) is the “Wow!” factor that came through – literally – in the second paragraph.
